Generic Structure of Advertisement Text and Samples

English Admin – Learning English text in high schools today is about advertisement. What is advertisement text and how is the generic structure organized? This is the articles about the definition and the generic structure of advertisement as functional text. what is the best is that the articles completed with 11 samples.

Learning English in high school now concerns to types of text. There are genres, functional text and transactional or interpersonal dialog text. One of functional text is advertisements. Together with announcement, brochure, leaflet, and banner, advertisement text is often found in many English test. So below is what we understand about advertisement text.

Advertisement is a public announcement in a newspaper, television, or internet advertising something such as a product for sale, services offered or an event.

According to many experts, advertisement text is a public announcement commonly found in a newspaper, television, or internet advertising. Sometimes it is about a product, services, or an event for sale. How an advertisement text is arranged by the writer, below is the generic structure:
1. Purpose: What is the purpose of the writer to compose the advertisement text?
2. Name of product: This is about name and brand. What product, service or events to sell?
3. User: Who need the product? What ares the product and service for?

Now let see the following samples of advertisement for several products or services. Remember, as advertisement is written to  persuade the readers, it is close related to hortatory exposition and analytical exposition text.
1. Advertisement text for travel agent
The advertisement sample above is about a product to sell. Do you know what is the product? Yes it is about a travel agent service to New Zealand. I think one of you have ever been there. It is very wonderful, isn’t it?

2. Advertisement text about working at hotel
The second text of advertisement is about training service. Do you need a course to make you a hotelier? If yes, this is your first stage to reach your dream, managing and owning a hotel

3. Advertisement text about apartment
The third sample of advertisement above is selling a space. It is an office suite. If one of you need a new company office, this advertisement is what you are looking for.

4. Advertisement text about refrigerator

The forth sample is an old advertisement for selling a refrigerator McCray. Anyone of you have it in your house? That product was sold in 1950s

5. Advertisement text about music concert

Whoever like a music concert should see that advertisement. The ticket is very cheap. It is only one dollar. The concert was held at Plat’s music hall

6. Advertisement text about Phantom bike

I think that is the best bike you can have. The feature said in the advertisement are beautiful colors, cantilever frame, leather saddle, and many more. You can read from the bike advertisement

7. Advertisement text about general motor product

Do you know that General Motor has a division which produce fire power machine? That advertisement said about it. General motor does not only produce car but it also has flying engines

8. Advertisement text about shoes

The advertisement above is old, simple sales letter several kinds of shoes. The shoes  are for man and ladies. It is cheap.

9. Advertisement text about health product

The health product which is advertised above is Spirone inhalant. It can be applied for coughs, colds, asthma, bronchitis. You can read more on the text of the advertisements

10. Advertisement text about motel service

Do you need a place to stay when you are in Las Vegas? Yes you can stay in Tam’s O’shanter. There are TV, ice, coffee. All credit card are accepted

11. Advertisement text about a zoo

The advertisement text above is about the coming of new animals in a zoo. Yes when you need to spend you holiday with your younger brother and sister, you can go to Eric Worrell’s reptile park, a famous zoo in Wyoming.

That’s all about advertisement text in English. The definition is complete enough as it is submitted with 11 samples of true advertisements text for several kinds of product. Advertisement text is one kind of functional texts which should be studied in classroom when students of high school are learning English. This kind of approach in learning is famous as text base approach.

Besides learning some functional texts, studying English through text based approach also focuses on developing reading skill on some stories texts. One of them is understanding a narrative text. This is an entertaining story which teaches moral lessons. Another variety of stories covered by the method of text based approach is understanding a twisting spoof text. It is an unpredictable funny story. To excel student;s reading skill, giving reading materials on review text for simple product description is very recommended.

Shortly, learning English in high school is covering a wide range of topics. Student learn some example of functional text, exercise with reading material of text genres, and practice transactional-interpersonal speaking. So happy learning English!